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Grange Insurance needed comprehensive solutions that would allow their agents to
quickly and effectively serve clients. After extensive research and interviews, we
discovered that although Grange offered best-in-class technology tools, their brand
did not reflect this superior advantage.
Blue Diesel repositioned Grange and created an updated look that communicates the
innovation and value of their services and technology solutions. Our comprehensive
style guide defined details from brand characteristics to color palettes and ensured
communications were consistent.
Crucial to the branding efforts, we also redesigned grangeagent.com and repackaged
Grange's suite of policy management solutions as "AgentWare." The site evolved from
a pure policy management application to a dynamic, comprehensive site that reinforces
the brand. A logo, taglines, and a kickoff campaign, including a press kit and
screensaver, were designed and developed by Blue Diesel as strategic support to
introduce the enhanced brand.
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