The latest news and views
Blue Diesel Honored at the 2008 Rx Club Awards
December 10, 2008
Interactive Agency Receives Six Awards.
COLUMBUS, Ohio — December, 2008–Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation’s leading interactive marketing communications companies, won six Awards of Excellence at the 22nd annual international Rx Club Show.
The Rx Club Awards honor healthcare marketing in several mediums, including print, electronic media, and video. This independent forum keeps the worldwide healthcare advertising community on the cutting edge by exchanging innovative ideas and showcasing creative projects that redefine the healthcare market place. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit.
The first Award of Excellence Blue Diesel received was in the category of ‘Best Healthcare Professional Web Site,’ for Merck’s ‘Zosterinfo.com.’ This interactive Web site targets healthcare providers and contains disease information regarding herpes zoster, commonly known as shingles.
Two more Awards of Excellence were earned in the ‘Best Consumer Web Site’ category. One for Ethicon’s ‘Dermabond.com,’ a Web site developed for consumers that demonstrates the benefits and application process of a liquid bonding agent for cuts, wounds and incisions; and a second for Merck’s ‘RotaVirusinfo.com,’ a Web site that emphasizes disease education, disease severity, and the unpredictability of rotavirus.
Blue Diesel’s fourth Award of Excellence was for its interactive-based self-promotional holiday card, entered in the ‘Self-Promotion’ category.
The final two Awards of Excellence were for the Janssen INVEGA “Closer Look” Tablet PC and the Janssen RISPERDAL CONSTA “Why Wait?” Tablet PC.
# # #
The Rx Club Awards honor healthcare marketing in several mediums, including print, electronic media, and video. This independent forum keeps the worldwide healthcare advertising community on the cutting edge by exchanging innovative ideas and showcasing creative projects that redefine the healthcare market place. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit.
The first Award of Excellence Blue Diesel received was in the category of ‘Best Healthcare Professional Web Site,’ for Merck’s ‘Zosterinfo.com.’ This interactive Web site targets healthcare providers and contains disease information regarding herpes zoster, commonly known as shingles.
Two more Awards of Excellence were earned in the ‘Best Consumer Web Site’ category. One for Ethicon’s ‘Dermabond.com,’ a Web site developed for consumers that demonstrates the benefits and application process of a liquid bonding agent for cuts, wounds and incisions; and a second for Merck’s ‘RotaVirusinfo.com,’ a Web site that emphasizes disease education, disease severity, and the unpredictability of rotavirus.
Blue Diesel’s fourth Award of Excellence was for its interactive-based self-promotional holiday card, entered in the ‘Self-Promotion’ category.
The final two Awards of Excellence were for the Janssen INVEGA “Closer Look” Tablet PC and the Janssen RISPERDAL CONSTA “Why Wait?” Tablet PC.
# # #
Blue Diesel Honored at the Global Awards
December 1, 2008
Blue Diesel receives finalist certificate for Tablet PC Hardware Training.
COLUMBUS, Ohio — December 1, 2008–Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, was recently honored at the 14th Annual Global Awards, a premier competition dedicated to honoring the excellence in healthcare communications on an international basis.
The Global Awards are the largest, most coveted healthcare communications awards, setting the industry standard for creative and marketing excellence in healthcare communications. Entries were received from 30 countries.
Blue Diesel was honored for their work with Ortho-McNeil Neurologics, “Tablet PC Hardware Training, ” in the Professional Sales Force Education category.
# # #
The Global Awards are the largest, most coveted healthcare communications awards, setting the industry standard for creative and marketing excellence in healthcare communications. Entries were received from 30 countries.
Blue Diesel was honored for their work with Ortho-McNeil Neurologics, “Tablet PC Hardware Training, ” in the Professional Sales Force Education category.
# # #
Blue Diesel Recognized for Interactive Training Site
October 29, 2008
Blue Diesel creates an interactive experience and media buzz.
COLUMBUS, Ohio — October 29, 2008–Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, recently partnered with Cardinal Health to create an Internet-based training program, myPharmacyTrainer.
The online training site helps independent pharmacy owners coach their employees to deliver better patient care, improve customer loyalty, and boost sales. The program is ideal for independent pharmacy owners who rely on the highest-quality patient care to set them apart from chain drug stores and big-box pharmacy operators.
The myPharmacyTrainer program consists of eight interactive modules. Pharmacy employees interact with virtual customers in a video game-like environment to learn about topics such as how to help patients manage chronic disease, the value of Medicare Part B, and how to promote private-label products. Each module takes less than 10 minutes to complete.
"An interactive training resource like myPharmacyTrainer will help independent pharmacies improve patient care and drive sales with minimal investment of time," said Steve Lawrence, senior vice president of marketing and sales support for Cardinal Health's pharmaceutical supply chain business.
The self-guided training application, launched last month, has garnered positive recognition in industry news media, including a recent write-up in drugstorenews.com.
# # #
The online training site helps independent pharmacy owners coach their employees to deliver better patient care, improve customer loyalty, and boost sales. The program is ideal for independent pharmacy owners who rely on the highest-quality patient care to set them apart from chain drug stores and big-box pharmacy operators.
The myPharmacyTrainer program consists of eight interactive modules. Pharmacy employees interact with virtual customers in a video game-like environment to learn about topics such as how to help patients manage chronic disease, the value of Medicare Part B, and how to promote private-label products. Each module takes less than 10 minutes to complete.
"An interactive training resource like myPharmacyTrainer will help independent pharmacies improve patient care and drive sales with minimal investment of time," said Steve Lawrence, senior vice president of marketing and sales support for Cardinal Health's pharmaceutical supply chain business.
The self-guided training application, launched last month, has garnered positive recognition in industry news media, including a recent write-up in drugstorenews.com.
# # #
Blue Diesel Wins at WebAwards
October 9, 2008
Blue Diesel develops more award-winning work.
COLUMBUS, Ohio — October 9, 2008–Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, recently was honored at the 12th Annual WebAwards, sponsored by The Web Marketing Association.
The WebAwards is the premier annual Web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development. The annual competition sets industry benchmarks based on the seven criteria of a successful Web site: design, innovation, content, interactivity, navigation, ease of use and use of technology.
Blue Diesel received a standard of excellence award in the Web site development category for their self-promotional holiday card. They were also honored with an outstanding achievement award in the Web site development category for ShareYourPain.org, a site aimed at creating a bridge in conversation between physicians and patients on the topic of breakthrough pain.
# # #
The WebAwards is the premier annual Web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development. The annual competition sets industry benchmarks based on the seven criteria of a successful Web site: design, innovation, content, interactivity, navigation, ease of use and use of technology.
Blue Diesel received a standard of excellence award in the Web site development category for their self-promotional holiday card. They were also honored with an outstanding achievement award in the Web site development category for ShareYourPain.org, a site aimed at creating a bridge in conversation between physicians and patients on the topic of breakthrough pain.
# # #
Blue Diesel Welcomes New Staff
September 3, 2008
Blue Diesel fuels their own growth with the addition of three new associates.
COLUMBUS, Ohio — September 3, 2008–Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, recently announced three additions to its Columbus, Ohio and Newtown, Pennsylvania offices.
In Columbus, Ron Gedrich has been named senior information architect. Before joining Blue Diesel, he worked for Northlich as interactive strategist. Previously, he served as client services director for Interactive Ink. Mr. Gedrich holds a bachelor's degree from The Ohio State University.
Vanessa Rivera has been named interactive designer for the Newtown office. Ms. Rivera recently served in an internship position for 160over90 while completing her undergraduate work at University of The Arts.
Also in Newtown, Michael Underwood has been named interactive designer. Prior to Blue Diesel, he served as interactive art director for AYC Studio. Mr. Underwood also worked for The Hal Lewis Group, Inc. as art director. He holds a bachelor's degree from University of the Arts.
# # #
In Columbus, Ron Gedrich has been named senior information architect. Before joining Blue Diesel, he worked for Northlich as interactive strategist. Previously, he served as client services director for Interactive Ink. Mr. Gedrich holds a bachelor's degree from The Ohio State University.
Vanessa Rivera has been named interactive designer for the Newtown office. Ms. Rivera recently served in an internship position for 160over90 while completing her undergraduate work at University of The Arts.
Also in Newtown, Michael Underwood has been named interactive designer. Prior to Blue Diesel, he served as interactive art director for AYC Studio. Mr. Underwood also worked for The Hal Lewis Group, Inc. as art director. He holds a bachelor's degree from University of the Arts.
# # #
Blue Diesel Featured in Med Ad News
August 26, 2008
Blue Diesel has digital solutions for top brands.
COLUMBUS, Ohio — August 26, 2008–Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, was recently featured in an online issue of Med Ad News, for their work on several Merck vaccines in the article titled, 'Vaccines Launch Big.'
Amy Hutnik, VP, Account Director for Blue Diesel, is quoted in the article, which highlights the top-selling big launch drugs of 2007. Amy discusses Blue Diesel's strategy as interactive agency of record (iAOR) for both the Gardasil and Zostavax campaigns, two of the largest worldwide product launches of 2007 (by sales revenue). She suggests that because not every digital communications tool is right for every healthcare provider, part of the agency's goal is to work toward a customized, flexible online experience that augments offline promotions.
In 'First Year After Launch,' an article that highlights top ten sellers worldwide in 2007 amongst products introduced in the U.S. in 2006, Merck’s Gardasil, RotaTeq and Zostavax vaccines are featured as three of the top ten to generate more than $200 million globally during their first full year on the U.S. market. Blue Diesel is iAOR for all three brands.
Amy explains that the brand teams behind Gardasil, RotaTeq and Zostavax all made conscious decisions to push the envelope in terms of their digital communications strategies.
To read the articles, click HERE.
# # #
Amy Hutnik, VP, Account Director for Blue Diesel, is quoted in the article, which highlights the top-selling big launch drugs of 2007. Amy discusses Blue Diesel's strategy as interactive agency of record (iAOR) for both the Gardasil and Zostavax campaigns, two of the largest worldwide product launches of 2007 (by sales revenue). She suggests that because not every digital communications tool is right for every healthcare provider, part of the agency's goal is to work toward a customized, flexible online experience that augments offline promotions.
In 'First Year After Launch,' an article that highlights top ten sellers worldwide in 2007 amongst products introduced in the U.S. in 2006, Merck’s Gardasil, RotaTeq and Zostavax vaccines are featured as three of the top ten to generate more than $200 million globally during their first full year on the U.S. market. Blue Diesel is iAOR for all three brands.
Amy explains that the brand teams behind Gardasil, RotaTeq and Zostavax all made conscious decisions to push the envelope in terms of their digital communications strategies.
To read the articles, click HERE.
# # #
Blue Diesel Welcomes New Associates
July 18, 2008
Three top talents join the Blue Diesel team.
COLUMBUS, Ohio — July 18, 2008 — Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, recently announced three additions to its Columbus, Ohio and Newtown, Pennsylvania offices.
Craig Murray has been named interactive art director for the Columbus office. Before joining Blue Diesel, Murray served as owner, creative director for CAM Design. Previously, he worked for Novinity, Inc. as art director. Murray holds a bachelor's degree from Bowling Green State University.
Melissa Perticari has been named account manager and works out of the Newtown office. Prior to Blue Diesel, she served as account manager for Digitas Health. Before that, Perticari worked for Medical Broadcasting Company as project and traffic manager. She holds a bachelor's degree from Rutgers University.
Erik Sternberger has been named senior multimedia developer. Before joining Blue Diesel's Columbus office, Sternberger served as lead flash developer for LaBov & Beyond. Previously, he worked for BioScope Initiative as graphic artist, flash animator. Sternberger holds a bachelor's degree from Purdue University.
# # #
Craig Murray has been named interactive art director for the Columbus office. Before joining Blue Diesel, Murray served as owner, creative director for CAM Design. Previously, he worked for Novinity, Inc. as art director. Murray holds a bachelor's degree from Bowling Green State University.
Melissa Perticari has been named account manager and works out of the Newtown office. Prior to Blue Diesel, she served as account manager for Digitas Health. Before that, Perticari worked for Medical Broadcasting Company as project and traffic manager. She holds a bachelor's degree from Rutgers University.
Erik Sternberger has been named senior multimedia developer. Before joining Blue Diesel's Columbus office, Sternberger served as lead flash developer for LaBov & Beyond. Previously, he worked for BioScope Initiative as graphic artist, flash animator. Sternberger holds a bachelor's degree from Purdue University.
# # #
Blue Diesel Wins at IN-AWE Awards
June 17, 2008
IN-AWE marvels at Blue Diesel's interactive prowess.
COLUMBUS, Ohio — June 17, 2008 — Blue Diesel was honored at the 2008 International Awards of Excellence (IN-AWE) ceremony, receiving two silver awards. Sponsored by the Healthcare Communication & Marketing Association (HCMA), the IN-AWE awards ceremony took place in Dallas, Texas on June 5. The annual competition recognizes tremendous talent in the healthcare and medical marketing and advertising industry.
Blue Diesel won a silver award for Merck's "TotalLipids.com" in the interactive, digital media category. The agency was also honored with a silver award for their work with Ortho-McNeil Neurologics on "Tablet PC Hardware Training," in the sales rep materials, interactive category.
# # #
Blue Diesel won a silver award for Merck's "TotalLipids.com" in the interactive, digital media category. The agency was also honored with a silver award for their work with Ortho-McNeil Neurologics on "Tablet PC Hardware Training," in the sales rep materials, interactive category.
# # #
Blue Diesel Welcomes New Staff
June 9, 2008
More growth for Blue Diesel, even better service for our clients.
COLUMBUS, Ohio — June 9, 2008 — Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, recently announced three additions to the agency.
Jennifer Belknap has been named senior account manager and works out of the Columbus office. Prior to Blue Diesel, Belknap worked for Resource Interactive. Before that, she served as account supervisor for The Navicor Group. Belknap holds a bachelor's degree from University of Toledo.
Gabrielle Bennett has been named senior copywriter for the Newtown office. Before joining Blue Diesel, Bennett served as copywriter for Golden Proportions Marketing. She holds a bachelor's degree from Temple University.
Joel Gerber has been named vice president, technology and joins the Columbus office. Previously, he served as senior vice president, product development for SMobile Systems. Before that, Gerber worked for Sterling Commerce as vice president, software development. He holds a bachelor's degree from Grove City College.
# # #
Jennifer Belknap has been named senior account manager and works out of the Columbus office. Prior to Blue Diesel, Belknap worked for Resource Interactive. Before that, she served as account supervisor for The Navicor Group. Belknap holds a bachelor's degree from University of Toledo.
Gabrielle Bennett has been named senior copywriter for the Newtown office. Before joining Blue Diesel, Bennett served as copywriter for Golden Proportions Marketing. She holds a bachelor's degree from Temple University.
Joel Gerber has been named vice president, technology and joins the Columbus office. Previously, he served as senior vice president, product development for SMobile Systems. Before that, Gerber worked for Sterling Commerce as vice president, software development. He holds a bachelor's degree from Grove City College.
# # #
Blue Diesel Welcomes New Staff
May 23, 2008
Blue Diesel powers up with seven new associates.
COLUMBUS, Ohio — May 23, 2008 — Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, recently announced seven new associates to the agency.
Charles DiSantis has been named interactive designer. Previously, DiSantis served as art director for Winning Edge Communications and Princeton Communications Group. DiSantis holds a bachelor's degree from Philadelphia University.
Jessie Katzbech has been named account coordinator. Prior to Blue Diesel, Katzbech served as artist management assistant for Media Five Entertainment. She earned a bachelor's degree from Elizabethtown College.
Joseph Merlo has been named account coordinator. Merlo served as analyst and enrollments coordinator for Bloom Marketing. He holds a bachelor's degree from Purdue University.
Dan Nartker has been named interactive designer. Before joining Blue Diesel, Nartker served as multimedia design co-op for The Williams McBride Group. Nartker holds a bachelor's degree from University of Cincinnati.
Meredith Nelson has been named account manager. Previously, she served as client service manager for ECNext and program manager for America Online. Nelson holds a bachelor's degree from Capital University.
Lynn Paolicelli has been named account director. Before joining Blue Diesel, she served as account director for HealthBanks and was later named vice president, client services. Paolicelli earned a bachelor's degree from Thomas More College.
Cynthia Ritter has been named senior interactive designer. Prior to Blue Diesel, Ritter served as art director for Clary Communications. Before that, she worked for Effective Design Studios as a senior designer. Ritter holds a bachelor's degree from Parsons School of Design.
# # #
Charles DiSantis has been named interactive designer. Previously, DiSantis served as art director for Winning Edge Communications and Princeton Communications Group. DiSantis holds a bachelor's degree from Philadelphia University.
Jessie Katzbech has been named account coordinator. Prior to Blue Diesel, Katzbech served as artist management assistant for Media Five Entertainment. She earned a bachelor's degree from Elizabethtown College.
Joseph Merlo has been named account coordinator. Merlo served as analyst and enrollments coordinator for Bloom Marketing. He holds a bachelor's degree from Purdue University.
Dan Nartker has been named interactive designer. Before joining Blue Diesel, Nartker served as multimedia design co-op for The Williams McBride Group. Nartker holds a bachelor's degree from University of Cincinnati.
Meredith Nelson has been named account manager. Previously, she served as client service manager for ECNext and program manager for America Online. Nelson holds a bachelor's degree from Capital University.
Lynn Paolicelli has been named account director. Before joining Blue Diesel, she served as account director for HealthBanks and was later named vice president, client services. Paolicelli earned a bachelor's degree from Thomas More College.
Cynthia Ritter has been named senior interactive designer. Prior to Blue Diesel, Ritter served as art director for Clary Communications. Before that, she worked for Effective Design Studios as a senior designer. Ritter holds a bachelor's degree from Parsons School of Design.
# # #
inVentiv Health Company Earns Manny Award
April 18, 2008
Another prestigious industry award - it's good to be Blue Diesel.
SOMERSET, New Jersey — April 18, 2008 — inVentiv Health (NASDAQ: VTIV), is pleased to announce that Blue Diesel won top honors last night at the 2008 Manny Awards, a competition that recognizes excellence among healthcare advertising agencies. The Manny Awards are sponsored by Med Ad News, one of the leading publications in the healthcare marketing industry.
Blue Diesel won Best Patient Website for ShareYourPain.com. Developed for Cephalon, the site was designed to create a conversation between physicians and patients on the topic of breakthrough pain and to build awareness of Cephalon as a leading pain franchise. ShareYourPain.com uses community, emotion, and viral communication to engage patients.
"Winning this award is a thrill," said Kelly Gratz, President of Blue Diesel. "Our vision for the past year has been to 'Dare Mighty Things' and, thanks to the support and courage of clients like Cephalon, we have realized that vision."
According to Med Ad News, the Best Patient Website award is selected by industry creative directors who vote via a website gallery of submissions from various healthcare agencies.
This is the first year Blue Diesel has been nominated for a Manny Award.
# # #
Blue Diesel won Best Patient Website for ShareYourPain.com. Developed for Cephalon, the site was designed to create a conversation between physicians and patients on the topic of breakthrough pain and to build awareness of Cephalon as a leading pain franchise. ShareYourPain.com uses community, emotion, and viral communication to engage patients.
"Winning this award is a thrill," said Kelly Gratz, President of Blue Diesel. "Our vision for the past year has been to 'Dare Mighty Things' and, thanks to the support and courage of clients like Cephalon, we have realized that vision."
According to Med Ad News, the Best Patient Website award is selected by industry creative directors who vote via a website gallery of submissions from various healthcare agencies.
This is the first year Blue Diesel has been nominated for a Manny Award.
# # #
inVentiv Health Announces Kelly Gratz
April 14, 2008
Kelly Gratz, president of Blue Diesel, rises to the top.
COLUMBUS, Ohio — April 14, 2008 — inVentiv Health, (Nasdaq: VTIV), is pleased to announce that Kelly Gratz, president of Blue Diesel, has been named a 2008 "Rising Star" by the Healthcare Businesswomen's Association (HBA).
Each year, the HBA selects women in the healthcare industry who exemplify leadership, drive, team-building, innovation, and work/family balance. In addition, successful nominees are noted to promote growth opportunities for others and serve as role models within their respective companies.
"Kelly is an accomplished and respected leader. As president of Blue Diesel, she has led the agency to become one of the top providers of interactive marketing solutions to the healthcare industry," said Paul Mignon, president of inVentiv Selling Solutions. "She spearheaded an innovative approach to closed-loop marketing and has driven collaboration with her inVentiv Health colleagues to create measurable, comprehensive sales solutions for clients."
Ms. Gratz uses her expertise in strategic direction, sales, marketing and operations to benefit Blue Diesel's clients by focusing on delivering superior solutions. Since joining the agency in 2000, she has led initiatives in interactive programs for top pharmaceutical companies, including Ortho-McNeil Neurologics, Eli Lilly and Company, Merck, Ethicon and Ross Products. Previously, Ms. Gratz served in an executive management position for Symix Systems, a marketer and developer of e-business software. Prior to Symix, she spent over 10 years with Ernst & Young LLP in their management consulting group, working with Fortune 500 companies to improve processes and increase overall efficiencies throughout their organizations.
# # #
Each year, the HBA selects women in the healthcare industry who exemplify leadership, drive, team-building, innovation, and work/family balance. In addition, successful nominees are noted to promote growth opportunities for others and serve as role models within their respective companies.
"Kelly is an accomplished and respected leader. As president of Blue Diesel, she has led the agency to become one of the top providers of interactive marketing solutions to the healthcare industry," said Paul Mignon, president of inVentiv Selling Solutions. "She spearheaded an innovative approach to closed-loop marketing and has driven collaboration with her inVentiv Health colleagues to create measurable, comprehensive sales solutions for clients."
Ms. Gratz uses her expertise in strategic direction, sales, marketing and operations to benefit Blue Diesel's clients by focusing on delivering superior solutions. Since joining the agency in 2000, she has led initiatives in interactive programs for top pharmaceutical companies, including Ortho-McNeil Neurologics, Eli Lilly and Company, Merck, Ethicon and Ross Products. Previously, Ms. Gratz served in an executive management position for Symix Systems, a marketer and developer of e-business software. Prior to Symix, she spent over 10 years with Ernst & Young LLP in their management consulting group, working with Fortune 500 companies to improve processes and increase overall efficiencies throughout their organizations.
# # #
Blue Diesel Wins at ADDY Awards
March 24, 2008
Big wins for the big talent at Blue Diesel.
Columbus, Ohio — March 24, 2008 — Blue Diesel, an inVentiv Health company, (NASDAQ: VTIV) and one of the nation's leading interactive marketing companies, was awarded four silver ADDYS by the Columbus chapter of the American Advertising Federation (AAF) at a ceremony held February 28 in the historic Southern Theatre of Columbus.
The ADDY Awards represent the spirit of creative excellence and recognize media forms of all types and sizes. Annually, there are more than 60,000 entries from around the world.
Of Blue Diesel's four silver awards, two were from the Interactive B2B category: OMN Tablet Training and OMN Realtime Videos, both for Ortho-McNeil Neurologics. Additionally, in the Website B2B category, the agency won for TotalLipids.com for Merck and Company. The fourth silver ADDY was awarded for Shareyourpain.org for Cephalon in the Website Consumer Tablet PC Hardware Training category.
# # #
The ADDY Awards represent the spirit of creative excellence and recognize media forms of all types and sizes. Annually, there are more than 60,000 entries from around the world.
Of Blue Diesel's four silver awards, two were from the Interactive B2B category: OMN Tablet Training and OMN Realtime Videos, both for Ortho-McNeil Neurologics. Additionally, in the Website B2B category, the agency won for TotalLipids.com for Merck and Company. The fourth silver ADDY was awarded for Shareyourpain.org for Cephalon in the Website Consumer Tablet PC Hardware Training category.
# # #
Blue Diesel Wins Five Awards at Rx Club Show
January 7, 2008
So many awards, so little shelf space. Blue Diesel wins again.
COLUMBUS, OHIO — January 07, 2008 — Blue Diesel, an inVentiv Health (NASDAQ: VTIV) company, was recognized with five awards at the 2007 Rx Club Awards, held in New York City on November 29.
The Rx Club recognizes the best in pharmaceutical product advertising and promotion. A panel of judges, composed of representatives from industry companies worldwide, selects the award recipients.
Blue Diesel was honored with a Silver Award in the Best Consumer Web site category for their work with Cephalon titled 'Share Your Pain.'
"We are thrilled to see that our companies have been recognized by the industry for their award-winning work, which in turn has allowed us to continue delivering creative and effective solutions for our clients," said Blane Walter, president of inVentiv Health. "We are truly honored by the accolades that Blue Diesel has received from the Rx Club Awards."
In addition to the Silver Award, the agency also was recognized with Awards of Excellence honors for their work on the following:
'OMN TV' for Ortho-McNeil Neurologics
'Rebif Resource Center' for EMD Serono, Inc., in conjunction with The Selva Group
'Boiron MOA' for Boiron
'Resource Professor for Managed Markets' for TAP Pharmaceuticals
# # #
The Rx Club recognizes the best in pharmaceutical product advertising and promotion. A panel of judges, composed of representatives from industry companies worldwide, selects the award recipients.
Blue Diesel was honored with a Silver Award in the Best Consumer Web site category for their work with Cephalon titled 'Share Your Pain.'
"We are thrilled to see that our companies have been recognized by the industry for their award-winning work, which in turn has allowed us to continue delivering creative and effective solutions for our clients," said Blane Walter, president of inVentiv Health. "We are truly honored by the accolades that Blue Diesel has received from the Rx Club Awards."
In addition to the Silver Award, the agency also was recognized with Awards of Excellence honors for their work on the following:
'OMN TV' for Ortho-McNeil Neurologics
'Rebif Resource Center' for EMD Serono, Inc., in conjunction with The Selva Group
'Boiron MOA' for Boiron
'Resource Professor for Managed Markets' for TAP Pharmaceuticals
# # #
© Copyright 2008 Blue Diesel
