An interactive history of Blue Diesel

Select a date to re-live our biggest milestones. You may learn something new about us or discover a few surprises along the way.

A lot has happened since 1995, Blue Diesel’s inaugural year.

Back then, Tom Hanks won the Academy Award® for Forrest Gump, Yahoo! was founded in the beautiful city of Santa Clara, CA, and the electronic world was captivated by the unveiling of a never-before-seen programming tool called Java™ technology.

Blue Diesel, which was then known as NGDA (Next Generation Digital Advertising), was fast becoming the go-to agency for such clients as AAA, IBM, Intel, MasterCard and Iams pet food.

Today, reality television turns ordinary people into superstars, the Nintendo Wii is a hit with people from 8 to 80, and the interactive medium has become immersive, experiential, and absolutely everywhere.

All the while, Blue Diesel has continued to provide the powerful fuel that propels brands forward. And even though we can’t predict the future, we can be certain that the journey to “what’s next” will not only be an exciting ride, but that Blue Diesel will be a part of it.